Cap Bon tomatoes and peppers,
crafted with an artisan’s care.
Sabra was born in 2015 in the heart of Cap Bon, in the lands of Kelibia and Korba — one of Tunisia’s most renowned growing regions for tomatoes and peppers. From our ALICAP production facility, operating since 2011, we process every harvest with the same standard: preserving the taste, freshness and authenticity of a terroir we know by heart.
One terroir, a decade of dedication.
Cap Bon is one of Tunisia’s most valuable agricultural regions: it’s where the finest tomatoes and peppers behind Tunisian cuisine’s reputation are grown. It’s also where Sabra chose to set up, as close to the fields as possible, to guarantee a freshness few brands can claim.
“Creating added value from Cap Bon’s fruits and vegetables, while preserving the healthy goodness of the harvest.”
Our Purpose
The rigor of a cannery, the soul of an artisan.
Every tomato is picked at full ripeness, then selected and processed at high temperature following rigorous know-how, to preserve its color, natural acidity and aroma. We don’t try to mask the raw product — we try to reveal it, with no unnecessary additives.
It’s this standard — balancing family tradition with a well-controlled industrial process — that sets Sabra apart: a human-scale brand able to guarantee the same consistent quality in every jar, from the fields of Cap Bon to the supermarket shelf.
What guides every decision we make.
Authenticity
Des recettes fidèles à la cuisine tunisienne, sans artifice ni additif superflu — le goût du terroir, tel qu’il est.
Quality & Food Safety
Une sélection rigoureuse des matières premières et un contrôle constant, du champ jusqu’à la mise en rayon.
Local Roots
Une production 100 % implantée au Cap Bon, au plus près des agriculteurs et des cultures qui font sa réputation.
A standard recognized by international norms.
ISO 9001 Certification
Our quality management system is ISO 9001 certified, guaranteeing controlled, documented and continuously improved production processes at every stage of manufacturing.
ISO 22000 Certification
The ISO 22000 standard governs our food safety management system, from receiving raw materials through to shelving our products.
Cap Bon’s great classics
on your everyday table.
From canned tomatoes to artisanal jams, including our signature harissa, every Sabra product is designed to meet the expectations of Tunisian families: safety, authenticity and fair pricing.
Bring Cap Bon onto your shelves.
Distributors, supermarkets, food service professionals: let’s talk about your project and where Sabra fits into your offer.
